It’s a long way to the top in the music game, and creating a comedy series about the musically lame has been an equally long ride for Martin Hill.

Seventeen years after conceiving the idea for the rock ‘n’ roll comedy RockDogs, the North Lakes resident is about to see his creative dream enjoyed by the public.

A series of five comedy “webisodes” that tell the story of power struggles within a dysfunctional rock band, RockDogs will be launched into cyberspace next month.

Noting that “anyone involved in the music industry at some stage has held an air guitar”, Martin said some of his own experiences as a band manager had inspired parts of RockDogs.

“The band the RockDogs is actually the baddest band in the world, but it’s probably more grammatically correct to explain them as being the worst band in the world,” Martin said. 

“They’re very delusional but they think they’re definitely on a mission to stardom.

“They’ve got a shonky manager, a neurotic girlfriend and they’re having lot of fun on the way, and I’d love to see them get to the next step and still be as delusional as possible.”

Martin and co-creator Greg Shaw, the former manager of country music star Keith Urban, devised the idea of RockDogs in 1992.

“We’re not the fastest people,” Martin joked of the show’s 17-year conception, before offering a more tangible explanation.

“When you have an idea you can picture it happening and you try different ways to make it happen. (Rock band) Kiss summed it up really well when they said ‘here’s an album, and if you don’t like it here’s another one, we’re not going away’.

“It’s the idea that if you keep trying an idea and you keep modifying it, eventually you’re going to come up with something good that works.”

Martin said the show’s cast, featuring leading comedic talent Baz McAlister, Steve Philp, Andrew Thompson and sometime Samford resident Dave Eastgate, were pivotal in letting RockDogs off the leash.

“We spent a lot of time trying to get it up as an animation and we’d always get so close but we’d never get it over the line,” Martin said.

“So we thought ‘why don’t we use comedians’, because they’re naturally funny.

“The moment it dawned on us that we shouldn’t be trying to do cartoon characters and we should use people, it all worked really fast.

“We went on a search to find the right comedians to fulfil the roles of these characters and the guys we found just jumped at it straight away.”

Martin, who works as a web designer for Brendale-based business Datasearch, said the internet was “a growing market and a good avenue” to broadcast independent media productions. 

“A lot of films get made and they never see the light of day and they (the makers) hope a TV station’s going to pick it up, but basically we’re putting RockDogs out there and hope that people like it,” he said.

RockDogs premieres online at www.rockdogs.com.au on 2 October, with a new episode to be uploaded each Friday in October.